Marketing Tips for a Small Animal Veterinary Dentistry Private Practice

If you are thinking about starting a small private animal veterinary dentistry practice, you have to act now. Australians are increasingly getting pets even though there were an estimated 24 million pets in 2018 in the country. Australians consider pets to be part of their families and will do everything to ensure that the animals are comfortable, including taking then to dental veterinarians. Therefore, this is an opportunity you should take advantage of if you want to grow your private practice and offer unrivalled dentistry services. However, if you don't know how to market your small animal veterinary dentistry service, you risk losing your investment. This article highlights tips to sell your service to pet owners.

Display Samples of Small Animal Dental Equipment -- Small animal pet owners see their pets as fragile creatures, and they will do all they can to protect the animals from any pain. Therefore, a trip to a small animal veterinary dentist can be psychologically tasking to pet owners. It is especially the case if the pet owners believe that all dental tools are big and invasive and might cause pain to the pets. One way to alleviate the worry is to display a set of dental tools at the waiting area so that your clients have an idea of how small and less invasive the equipment are. A less worried client will translate into several referrals consequently growing your practice.

Use Appropriate Pictures -- Your choice of before and after picture is critical if you want to attract the right clients. Since you provide dentistry services to small animal pets only, it would make little sense to hang pictures of perfectly arranged teeth of a horse or Doberman. Since pictures essentially communicate what your practice is all about, you should hang shots that relate to your clientele. The wrong images will prompt your clients to question your area of specialisation. Besides, if you have photos of large pets in your establishment, your clients might conclude that you are not capable of handling small animals with the care they deserved. Most importantly, ensure that you primarily use images of small animal pets if your goal is to attract that market.

Keep Small Pets in the Waiting Area -- When clients make an appointment, the last thing they expect to meet in the waiting area is one of the biggest bulldogs they have ever seen. While there is nothing wrong with you owning a large pet, it is essential to consider your work environment. Small pets such as hamsters, rabbits and guinea pigs can feel scared in the presence of a large pet, and this might affect the response to dental treatment. By keeping small animals in the waiting area and allowing them to roam about, your clients will feel at ease.